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Sunday, December 13, 2009

What is Que?

Que is an ebook reader by PlasticLogic, a Mountain View, California company. Que will debut on January 7th, 2010 in CES. I paid a lot of attention to this gadget. I have a friend working in PlasticLogic and also I want to buy an ereader in 2010.

Different from Kindle or Nook, its screen is made of plastic. So it is foldable and rollable. Also readers can make annotation on ebooks. My wife loves this feature since she usually makes a lot of notes when she read textbooks. The screen (letter paper size) will be bigger than Nook and Kindle. However, it seems that Que could not make color screen in the short-term either.

Que will be sold in Barnes & Noble store. It will be interesting to see how people pick Nook vs. Que. I am surprised to see the first Que proReader is designed for business professionals, not general consumers (then why it will be sold in Barnes & Noble?) "Designed for business professionals" make me expect that the price will be higher (maybe much higher) than that of Kindle or Nook. It may be just a strategy to differentiate Que from Nook and Kindle to avoid late-entry disadvantage in ereader market. Que may run into the same situation as Palm Pre, which came out after iphone or Android phones.

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